Q. What is CVS Health Assets?
A. CVS Health Assets is the newest digital asset library, replacing the existing tool, ADAM. CVS Health Assets is powered by Adobe’s Experience Manager as a Cloud Service. CVS Assets provides the capability of storing, editing and sourcing brand-appropriate, rights managed photos, videos and other digital assets for your marketing or communications projects.
Q. When did CVS Health Assets go live?
A. CVS Health Assets made its official debut to the Enterprise on December 1st, 2021.
Q. What was ADAM and why is it no longer available?
A. ADAM is a software platform powered by Aprimo, and is our legacy asset library tool. We made the decision to upgrade our library to the newest asset management technology by moving to Adobe Experience Manager as a Cloud. ADAM was officially decommissioned on December 27th, 2021.
Q: If I had access to ADAM before, will I automatically have access to CVS Health Assets?
A. Access is not automatically transfered over if you had an account previously with ADAM. All users are required to re-request their access due to new licensing guidelines.
Q: Will all assets from ADAM be available in CVS Health Assets?
A. Yes all assets from ADAM (previous DAM) will be available on CVS Health Assets. At this time we are still moving content over so you may not see everything right away.
Q: Will assets from ADAM retain their ADAM Asset ID number?
A. We will be able to keep that information located in a field labeled 'Legacy ADAM Name' - this will allow users to search the ADAM asset ID number in CVS Health Assets.
Q. Do I need any special software to use CVS Health Assets?
A. No, there is no software required to use this platform. It is a cloud-based (web-based) application.
Q. Who can access CVS Health Assets?
A. Any colleague or approved third-party is able to gain access. Use of the platform does not require users to be in a specific job role.
Q. What is the URL for CVS Health Assets?
A. The URL to log in to CVS Health Assets is https://cvsassets.cvshealth.com/
Q. How do colleagues get access to CVS Health Assets?
A. All non-retail marketing colleagues will need to first submit a IT Central request for access.
For full instructions on submitting an access request, please review our Colleagues Guide to Requesting Access to CVS Health Assets.
All CVS Health Colleagues within the Retail Marketing Department (under Norman De Greve) are exempt from the request process above and request site access via the CVSDAMSupport@CVSHealth.com mailbox.
Q. How do my external partners get access to CVS Health Assets?
A. External partners who are NOT working with a CVS Health Retail Marketing Business Partner will need to reach out to thier CVS business partner as they will need to submit a request on their behalf. Non-Retail colleagues and their external partners are billed back annually for the cost of a license.
Once the CVS Health Business partner has submitted a myIT request and received approval, they can inform their external partners to then submit their access request via email to CVSDAMSupport@CVSHealth.com. ***Proof of myIT request submission is required for external partners to receive access and should be included as an attachment or screenshot in the request email (proof must be supplied to external partner by CVS Health business partner).**
All external agency and vendor partners who ARE working with CVS Health Colleagues within the Retail Marketing Department (under Norman De Greve) are exempt from the request process above and can send the request email directly to the DAM Support mailbox. **Names of all CVS Health Retail Marketing partners are required to be provided when submitting the request.**
For full instructions on submitting external partner access requests, please review our External Partner Guide for Requesting Access to CVS Health Assets
Q: How long will it take for me to gain access once I have submitted my request?
A. Timing may vary due to certain circumstances. Colleagues submitting access reqeusts through myIT will first require your managers approval. The DAM Admin team cannot create accounts until the manager has approved the initial request and moves to the DAM approval queue.
Once manager approvals are complete, please allow a minimum of 48 hours (2 business days) after your request is submitted to receive your access.
Q. Who is considered a Third-Party?
A. Third-parties are external partners that work directly with CVS Health and any of its subsidiaries. This includes design agenices, photographers, product or print vendors and any other partners not directly working for CVS Health. Contractor employees working directly within the CVS Health organization are not considered third-party.
Q. Will users requesting access be billed back for their license?
A. Yes, the CVS Health Assets and Retail Marketing Leadership teams have made the decision to bill back the cost of a license to the colleague’s department cost center. This decision was made due to the increasing volume of access requests and the cost of licenses.
All colleagues working with external third-parties will also be required to cover the cost of each license needed. Please see the above guide on obtaining access for more details on the billback process.
Q. When will I receive training?
A. Training began on December 1st and were prioritized for those that work in the platform every day to ensure retail marketing campaigns stay on schedule. The first groups to be trained were our heaviest users, the retail creative and marketing teams and their respective retail vendors.
Training for all other users will begin the second week of January. The CVS Health Assets team is still working on the schedule.
Q. Are the Brand Center and CVS Health Assets the same?
A. No, the CVS health Brand Center and CVS Health Assets are two separate tools.
The CVS Health Brand Center contains all Brand Guidelines across all business areas. Also on the Brand Center are tools and templates for colleagues such as PowerPoint, Word, and Newsletter templates, Email Signature templates, and brand logo files. The Brand Center does not contain any additional brand assets such as icons, pictograms or photography.
All brand, stock and vendor-supplied assets are located in CVS Health Assets.
Have more questions? Contact us
CVS Health Assets Support team at CVSDAMSupport@CVSHealth.com
CVS Health Assets Office Hours
The CVS Health Assets Administration team will be hosting office hours sessions for users who have questions or need additional support.
Office hours will be hosted on Tuesdays and Thursdays from 12:00pm-12:30pm EST.
Use this link to join an office hours session at the date/time of the event: Join an Office Hours Session
CVS Health Assets Training Guide & Video for Colleagues and Agencies:
Access CVS Health Assets Training Guide ❯
Access CVS Health Assets Training Video ❯
CVS Health Assets Training Guide for Vendors:
Access CVS Health Assets Training Guide for Vendors ❯
Training Video - Coming Soon